Sakura Square is a local Downtown Denver property that I had the pleasure to focus on rebranding the logo for. My typical process for a new logo includes receiving some type of direction about the aesthetic the client or team is looking for and then proceeding by playing with different fonts, shapes and orientations. I often will produce three to nine logo studies to provide a variety of options and will frequently end up combining attributes of different logos to create a final product that works best for the client or team.